Kodak
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Goodbye little yellow boxes.
Those familiar litle yellow boxes are disappearing from the shelves of photography stores and chemists.
After years of falling sales Kodak is changing. As 'digital cameras' have taken over from the old technologies of film Kodak has announced a new strategy - to become the global leader in "digital capture devices"; in other words to transform from the analogue world of film to the digital spaces of mobile phone cams, ("mocams").
So it's goodbye little yellow boxes; goodbye the yellow box road.
Last chance to buy Kodak film! photo M. Mateer, Newcastle 2005. Creative Commons 2.5. A, N-C, S-A
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Goodbye Super-8
Kodak Super 8mm film, with which we developed the pedagogy of film-making in schools in the 1960/70s, has also been discontinued.
It's lovely colour-saturated, slightly rugged quality will be sorely missed...not just by the education pioneeers of the 60s and 70s and by the home film-makers but by the surge of interest in S-8mm shown by the early film/image projection DJ movement in London/SE and more recently by music promo-makers who have responded to the retro-chic of the Super-8mm medium.
Kodak Super-8mm Instamatic camera box. Image M.Mateer. Creative Commons 2.5. A, N-C, S-A
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Kodak: a little history
'Kodak' is an invented name, made up by its founder George Eastman and based on his childhood liking for the letter 'K'.
Eastman created the first popular easy-to-use and affordable camera/film systems. In 1885 he developed film; reels of transparent celluloid (a plastic) coated with a dry emulsion that could take a 100 images. Then, in 1888, he developed a simple camera that, as the advert slogan said, "Anybody can use it. You press the button, we do the rest". After exposure, the whole camera was returned to the company in Rochester, New York, where the film was developed, prints were made; new film was inserted, and then returned to the customer.
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Kodak slide show...
Kodak cameras and advertising since 1888. Just click the forward arrow twice...
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Links
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On the scrapheap.
A Kodak film storage cabinet reduced to "commercial waste". Near 'Olympia', West London, January 2007.
photo Mateer, London UK, January 2007
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The Kodak barrow underneath the London Eye, on the Thames embankment.
Photo. Mateer, London, UK. January 2007
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A boarded-up Foto Processing shop in Bradford town centre; nightime, 2006.
Although there was no Kodak branding the shop design uses the Kodak yellow as a "call; sign" that would be widely associated with their service.
Photo: Mateer, Bradford, UK, 2006.
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Kodak Express
New Brand same old red and yellow as Kodak faces up to the challenges of the digital world.
Photo: Mateer, East Yorkshire UK, 24th February 2007
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Still flying the flag for Kodak Gold....
Haworth village - the home of the Brontes.
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Acknowledgements and Copyrights this page
Acknowledgements
:: Collection and photographs Mateer - unless otherwise stated.
Thanks to...
:: Photo's 1 and 3. Wiki Commons.
:: Brownie Box 2 from 'boxcameras'. Permissions requested.
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Shapes of Time
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