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Penguin Books
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Penguins
Penguin? Penguins first appeared in 1935 at sixpence each with a philosphy of 'good books cheap' and were distributed at railway stations and in Woolworths as well as through bookshops. They not only represented a new form of publishing to a mass audience but played a major part in informing and educating people through the Second World War period and the 1950 and 60's - what we might today see as a major contribution to "life long learning".
Allen Lane, the founder of Penguin said, "There are many who despair at what they regard as the low level of people's intelligence. We, however, believed in the existence in this country of a vast reading public for intelligent books at a low price." - interview in 'Left Review', 1938
Image: Cover of Hashish' by Henry de Monfried. Penguin Books 1936. photo. Mateer.
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Penguin colours
Milton's wish of widely published knowledge for all - re-appeared in the gathering gloom of 1930's Britain in the guise of a multicoloured splash of 'Penguins':
:: orange (fiction)
:: light blue (non-fiction)
:: red (Penguin specials)
:: grey (world affairs)
:: green (crime)
:: yellow (travel)
:: dark blue (biography)
:: brown (classics).
Penguin Celebrations published 36 books in 2007 in a special reprint which describes the categories it used as:
"Light Blue for big ideas (science & non-fiction)
Green for mystery (mystry and crime)
Orange for fantastic fiction (fiction)
Pink for distant lands (adventure & travel)
Dark Blue for real lives (biography)
Purple for viewpoints (essays & belles lettres"
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"Penguins on the loose." Shapesof time's copyright story...February 2008.
There are an increasing number of instances where digital publishers, in both the commercial and cultural sectors, are making some material more openly available for private and education use, keeping protection measures for materials and misuses that cause real harm to creators or their commercial practice. Taking this increased level of risk may well be balanced by finding new audiences and new streams of revenue.
Penguin books have announced that, like fellow publishers Random House, they would experiment with selling "DRM-free" digital versions of its audiobooks on the internet. Marjorie Scardino, Chief Executive of Pearson, who own Penguin, said that while it was vital to protect intellectual property, "I don't think we can be worried about every incursion from electronic selling and electronic use. We have got to think about what the future is going to be and look at how to experiment with it."
Story, 'Guardian', 4th March 2008
DRM? = Digital Rights Management, is a general term ranging from embedded information, through tracking to proprietary protection measures such as time limited use (e.g. BBC) and platform specific use (e.g iPod). The term TPMS (= technical protection measures) is sometime used to refer any technology (e.g. mechanical like dongle or digital) used to restrict access/protect material. There are widespread concerns that such measures can, in the course of protecting copyright owners rights and distributors' business modles, restrict the 'rights' of the citizen by effectively keeping materials in copyright for ever and eroding 'fair dealing' uses.
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The Penguin Pool at London Zoo: 1934
:: The Penguin Pool, London Zoo Designed by Berthold Lubetkin in 1934 - just 1 year before the first Penguin book! Coincidence? Serendipity? ...what you think?
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Websites and books
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Shapes of Time
Copyright - Copyleft
Shapes of Time
Time stood still
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